Ebook Business

Business Ebook A Double Scotch How Chivas Regal and The Glenlivet Became Global Icons

 

 
 
 

 
Content :
An inside look at two brands that made Scotland's national drink a global phenomenon

A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet-two Scotch whisky brands recognized the world over for their unparalleled quality. Founded by Scottish grocers on Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits, and tells a compelling business story of the remarkable and resourceful families who endured government interference, the threat of physical violence from illicit distillers, wars and Prohibition, and fierce competition to build two winning brands. A Double Scotch is a business book and historical account that goes down easy. Told against the backdrop of Scotland's intriguing distilling history, A Double Scotch also tells the story of a nation that's inextricably linked to its national beverage.

F. Paul Pacult (Wallkill, NY) is one of the most accomplished and respected authorities on beverage alcohol. Currently, he is Publisher/Editor of F. Paul Pacult's Spirit Journal, Special Projects Editor of the New York Times Magazine, judging director for the San Francisco World Spirits Competition, and spirits-tasting coordinator for Wine Enthusiast magazine. He is also the author of American Still Life (0-471-44407-3), from Wiley.

Keywords Ebooks:
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