Business Ebook Beyond The Core Expand Your Market Without Abandoning Your Roots
Content :
All companies must grow to survive-but only one in five growth strategies succeeds. In Profit from the Core , strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth, or even hits the wall? In Beyond the Core , Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with twenty-five top performers in adjacency growth, Beyond the Core (1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" (2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth-without damaging the heart of the firm.
Keywords Ebooks:
adjacency Ebook growth Ebook moves Ebook business Ebook shows Ebook
| Ebook | |
| Server | Status |
| www1.vista-server.com | Alive |
Random Business Ebook
| The Customer Loyalty Solution - What Works - McGraw-Hill |
| Database marketing is today’s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty ... |
| From Business Strategy to IT Action Right Decisions for a Better Bottom Line |
| From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strateg... |
| Conquering Consumerspace Marketing Strategies For A Branded World - AMACOM |
| Consumers no longer simply “buy stuff” - they forge their entire identities around a carefully selected set of brands. Consequently, they must becom... |
| Introduction to Logistics Systems Planning and Control - Wiley |
| Logistics is defined as a business planning framework for the management of material, service, information and capital flows. Logistic systems have received con... |
| Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World |
| A realistic and pracitical guide to success with the truly “global” customer. ... |
| Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets |
| “I earn my living as a practitioner but I also write on branding — I wish I had written this! A must read for all senior managers whatever their fun... |