Business Ebook Innovation Games: Creating Breakthrough Products Through Coll - Addison Wesley
Content :
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can"t explain what they want. Now, there"s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers" true, hidden needs and desires.
You"ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.
Keywords Ebooks:
product Ebook games Ebook innovation Ebook right Ebook hohmann Ebook
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