Business Ebook Successful Marketing Strategy for High Tech Firms 3rd edition - Artech House Publishers
Content :
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
Keywords Ebooks:
marketing Ebook house Ebook learn Ebook develop Ebook artech Ebook
| Ebook | |
| Server | Status |
| rapidshare.de | Alive |
Random Business Ebook
| Next Generation Product Development How to Increase Productivity Cut Costs and Reduce Cycle Times |
| A Hands-on manager's guide to making the most of today's product development breakthroughs A quarter... |
| Cost Reduction and Control Best Practices |
| Cost Reduction and Control Best Practices provides financial manages with no-nonsense, balanced, and practical strategies that are being targeted and used natio... |
| Game Theory At Work How To Use Game Theory To Outthink And Outmaneuver Your Competition |
| An easy-to-follow, non-technical approach to using game theory in every business battle Game theory... |
| Interviewing Techniques for Managers - Briefcase Books |
| For managers, interviewing is about gathering useful information in every face-to-face encounter, from project planning meetings to client discussions to speaki... |
| Building a Knowledge Driven Organization |
| This is the first book to focus on the people side of knowledge management--what it takes to get emp... |
| Customize the Brand: Make it more desirable and profitable |
| This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a... |